Design Strategy and Creative Direction
PhilaCoatings is a global, US-based manufacturer of marine paints and protective coatings, servicing the shipping, heavy industry, and construction markets.
We were assigned the design strategy and full implementation. Our mission was to create an interface that communicates function and facilitates easy access to its content.
Design Strategy • Design Thinking • User Interface • Web-design & development • Visual Identity • Product Catalog Design
Design Thinking Principles
Our creative problem-solving approach enhances the structure and user experience of Philacoatings’ industrial catalogue , ensuring intuitive navigation and optimal accessibility for the users.
